In a recent article I discussed how some of my clients have tried using education writers or tutors for creating content. One of my clients asked this question in response to that article:
“Using a tutor or a teacher seems to be a good approach to obtaining quality content even if they have no experience writing WEB content. Would it be possible to tweak the writer to get them to write the material properly?”
This is sort of a loaded question because the answer is a bit more complicated than yes or no. First, this question assumes that you as a business owner know what constitutes quality content for the WEB. I don’t mean to sound like an ass, but I find that most eCommerce and business owners who need written material do not recognize quality material. Second, small business owners do not typically have a large amount of time on their hands for reviewing and editing content. The point of hiring a WEB writer is to save time and reduce problems with poor content.
I am going to be very honest and I apologize for sounding harsh, but this is one of the most frustrating aspects of WEB development from a writer’s perspective. Owners of sites will spend thousands of dollars building web platforms and stocking their inventories but will try to go cheap on arguably the most important aspect of their eCommerce- the content. Content is the single most important driver for web optimization and selling. Rather than wasting time with inexpensive or inexperienced writers- why not hire a professional and have the job done correctly?
Think about it like this- if you pay a professional WEB writer for $60 per article or blog you are going to receive quality content. Your first time working with a writer of this caliber will likely require some minor discussion (tweaking) of the content but after that the writer will have a strong understanding of what you need. People scoff at $40 per blog but poorly written content will cost you so much more in the long run. I personally believe it is better to post one well-written article every other month then a poorly written article every week. That quality article will better target your audience and over time create more conversions than poorly written content. What is the cost for better content if you are limited to a blog every other month? $20 per month.
If you cannot afford $20 per month for relevant quality content for your eCommerce, then you are doing something wrong. It is highly likely that the problem is with the content. I see it over and over again in eCommerce. People build a website, post their products, and then wait for the sales. They may get some initial traffic, but without new and relevant content they will begin falling in SERPs. It is a vicious circle in small businesses because they are now being asked to spend more money on an already unprofitable website. The best suggestion I can make is that if you are in this situation and you are on a very limited budget, then you should look at purchasing smaller articles of 250 words for $20 in order to consistently increase the content on your site. Using a professional writer in this manner will at least get your site moving in the right direction.